Personal Projects

The Work That Changed the Direction of My Career.

Personal Projects is an evolving archive of self-initiated work created to test ideas, develop new techniques and move closer to the kind of sports design practice I wanted to build. The collection will continue to grow as earlier and future experiments are added.

The first piece features Mohammed Kudus and holds particular importance in my journey. Created independently, it was the design that helped me secure an opportunity with West Ham United — a monumental milestone that moved my career decisively towards sports design.

Its layered bubbles, restrained claret palette and atmospheric London setting became more than a visual experiment: they demonstrated how personal work can create asymmetric opportunities when it is made with a clear sense of direction.