2021—26

Integrated advanced AI workflows into global sports-marketing pitches, directing bespoke films, high-fidelity imagery and partnership assets.

Created stadium graphics, matchday visual identities, social content and in-game assets for the men’s and women’s teams.

Directed content and marketing initiatives for flagship interior-design projects, translating physical spaces into clear digital stories.

Designed illustration, pitch, AI and packaging assets for challenger brands, including the identities presented for Caspino and Chilli Bomba.

Developed commercial identity systems and packaging concepts for challenger brands across fast-moving creative briefs.

Translated daily headlines into engaging artwork and produced visuals for major sporting events including the Rugby World Cup, FA Cup Final and Champions League Final.

Developed digital campaigns, brand assets and website visuals for locally based and globally recognised organisations.