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Sports Branding · Conceptual

Nations Championship — Conceptual

ClientIndependent Conceptual Project
Year2026
RoleConcept and visual design
Selected case studyBrand strategy · Identity · Motion direction

A Conceptual Stage for International Rivalry.

Nations Championship is an independent conceptual project exploring how a new global football competition could build a distinctive identity around international rivalry, national pride and the shared energy of tournament football. It was created as a portfolio exercise and was not commissioned by, affiliated with or published by an official competition or governing body.

The visual system brings multiple nations into one confident language through bold typography, high-impact player imagery and a flexible graphic framework designed to move across campaign, matchday and digital touchpoints.

Creative system

Brand strategy · Identity · Motion direction

FormBold
FunctionClear
FeelingHuman
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