Sports Branding · Conceptual
Nations Championship — Conceptual
Selected case studyBrand strategy · Identity · Motion direction
About the project
A Conceptual Stage for International Rivalry.
Nations Championship is an independent conceptual project exploring how a new global football competition could build a distinctive identity around international rivalry, national pride and the shared energy of tournament football. It was created as a portfolio exercise and was not commissioned by, affiliated with or published by an official competition or governing body.
The visual system brings multiple nations into one confident language through bold typography, high-impact player imagery and a flexible graphic framework designed to move across campaign, matchday and digital touchpoints.
Creative system
Brand strategy · Identity · Motion direction
FormBold
FunctionClear
FeelingHuman