Caspino

From Morning Coffee to Evening Plates.

In 2024, while freelancing at New Genre, I helped develop the brand identity and visual applications for Caspino, a neighbourhood venue in North Greenwich designed to move between two rhythms: a bakery, café and social setting during the day, and a relaxed Spanish restaurant in the evening.

Working alongside the same New Genre team behind Chilli Bomba, I translated this dual personality into an expressive system built around bold typography, a warm Mediterranean palette and a playful heart-shaped character. The identity needed to feel welcoming and casual without losing the confidence required across hospitality, retail and digital touchpoints.

Across signage, takeaway packaging, merchandise, tableware, loyalty cards and social assets, the system balances practical information with character. The result is a flexible identity that can shift from a quick morning coffee to a longer evening experience while still feeling unmistakably Caspino.