We were tasked with creating a campaign, targeting the new generation of voters, who are on the fence about the moral concept of abortion. From here, we needed to create a campaign, video and visual identity showcasing how we can normalise the
conversation about abortion.

Thus 'Its Simply Healthcare' was born. Between the three of us, we developed a strategy to interview those who have been affected by abortion, remove the word from each quote mentioned and share the stories with students.

This would allow them to guess what the anecdote was based on. Their reaction to the answer was filmed and shared on TikTok, to target more people in this demographic.

Awards: D&AD New Blood
White and Wooden Pencils
Direction/Visuals: Reiss Milton
Strategy: Emily Brisius
Visuals/Animation: Pablo Durban

Special mention to my lecturers at the time for all the help achieving this career milestone:
Paula Williams
and Stephen Lloyd