D&AD New Blood 2023

Hey Jane - It's Simply Healthcare

Wooden and White Pencil Winning entree

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Brief - Normalise the conversation about abortion through a creative route.

Insight - Removing the word abortion

from the conversation.

Solution - Create a campaign using people's experiences. Highlight quotes but disguise the keywords to see if the public can understand what the topic is highlighting.

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Click to view D&AD's summary of the entree.