About Chilli Bomba

In 2024, I worked freelance with New Genre to develop packaging and illustrative designs for Chilli Bomba, an American candy brand that fuses sugar with spice. My role involved creating bold, eye-catching visuals to enhance the packeging design. The aime was to capture the playful yet fiery identity of the brand, helping bring its unique flavour concept to life across its design and brand assets.

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Credits:
Creative Direction Mihai Toma

Designers: Jack Smethurst, Caterina Sinisi, Celeste de Cis